who we
are
Our team is composed of seasoned business professionals who have held executive-level positions in companies similar to those of our clients.
We understand the internal dynamics of organizations, the delicate balance between exploring new business opportunities and maintaining existing channels, and the importance of aligning internal teams with the strategic goals they’ve set for themselves.
With our experience, we can help navigate the complexities of online sales growth while ensuring your internal resources remain focused and cohesive, driving towards long-term success.
Guillaume Baril
Founder & Partner
Guillaume has over 25 years of experience in business leadership and growth strategy, including a successful career in banking and entrepreneurship.
Guillaume was previously the CEO of a B2B supply distribution company, where he led the business to a profitable exit. He then went on to build and lead a global toy manufacturer’s business unit focused on selling on Amazon, scaling it to over $100 million in sales across 14 countries within 4 years.
His extensive experience includes managing sales channels, navigating Amazon marketplaces, and building strategic relationships with Amazon leaders in the U.S., Canada, Europe, and Asia.
Guillaume has worked with a diverse range of brands, helping them achieve success in the competitive world of e-commerce.
Julie Forman
Partner
Julie has over 25 years of experience in leadership, operational excellence, and marketing transformation.
Most recently, she served as Chief People Officer at SSENSE, a billion-dollar global e-commerce company, where she scaled the company’s people strategy. Before that, she spent eight years at Korn Ferry as a Senior Partner in the Marketing Officers Practice, working with global companies on talent matters within their marketing function as well as more broadly in organizational transformation.
Previously, she served as Chief Marketing Officer for GE Canada, overseeing cross-enterprise strategies in GE’s industrial and technology and manufacturing sectors. Her expertise in global supply chains, performance optimization, and operational growth translates seamlessly into scaling brands on Amazon.
At gfi studios, Julie applies her deep knowledge of marketing, strategy, and operations to help brands succeed in digital marketplaces.
MONTREAL, QC | SEATTLE, WA
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